HOP Design
Research and insights lead to ideation and innovation. User centred design and problem solving help to shape the product. But it’s more than form following function. There needs to be an emotional connection to the product if it is to be truly successful. Materials, processes and sustainability help to define outcomes.
Michael Hoppe is an award winning industrial designer and founder of Hop Design. Based in Sydney, clients range from local to international and from corporations to inventors. Projects can be for mass production or self initiated research.
Hoppe is also a founder of fitness industry start up YBell Fitness.
He also teaches at UTS [University of Technology Sydney].
Products designed by Hoppe have won Good Design, IDEA, IF and Red Dot Design Awards.